A campaign straight out of our wildest dreams. I had the absolute pleasure of playing a key role in the Pay 1 mega campaign for Taylor Swift: The Eras Tour on Disney+. From shaping the key art to co-spearheading our jaw-dropping out-of-home including a Taylor Takeover in Times Square (try saying that five times fast) that consisted of our 100% SOV of 11 of the largest digital boards at America's most globally recognized intersection, for an entire hour. We went big. Like massive digital billboards lighting up NYC big. We had to, for this record breaking music film and of course, for the Swifties. I even designed the custom thank-you plaque for Taylor’s team to celebrate their incredible collaboration on a wildy successsful campaign. And the cherry on top? A shoutout from @TaylorNation. No big deal. (Okay, actually, very big deal.)