Disney+ Throwback

Disney+ Throwback

Now, *this* is what dreams are made of... Co-lead design on the Disney+ Throwback campaign — a love letter to the iconic shows, songs, stars, and moments that defined our childhoods. We're talking Malcolm, Hannah, Paolo (yes, that Paolo) and everything in between. We kicked things off with the “Disney+ Throwback Experience” (honored to have named it!), a super nostalgic pop-up in the heart of Los Angeles's hippest street, Melrose Ave, that brought fan-favorite Disney+ and Hulu classics back to life. From Hannah Montana’s closet to the Pink Slip Garage, it was a full-on throwback takeover. Bonus: we even reunited some of the OG Disney Channel stars for one unforgettable night. This campaign is running all summer long, celebrating the best of the best from the early 2000s. We went big on out-of-home too, took over an entire building in Los Angeles, designed everything from the windows to the exact paint color, and even had presence at the city's busiest beaches. So fetch!

Year

Year

Year

2025

Role

Design Lead, Art Direction

Team

Andy Baker, SVP Andy Lerma, Creative Director Brett Araos, Design Suzie Katz, Design Scott Slesinger, Strategy Cora Seelman, Strategy Stampede, Toolkit Creative Riff, Production & Creative Eclipse, Production