This was Pridefest 2025—NYC Pride’s iconic street festival and the nation's largest LGBTQIA+ celebration of its kind. This year, the energy was unmatched, the crowds were massive, and the creative? Bold, joyful, and unapologetically queer. In partnership with the NYC Pride team, I designed the full suite of event branding and signage, including the vibrant main stage banner that stood above a spectrum of performers in this year's lineup. The final creative transformed 4th Ave from 14th St to 8th St into a living, breathing canvas of self-expression, radiating joy and celebration, and uniting the thousands of attendees.