Welcome to the Disney event of the year, aka D23: The Ultimate Disney Fan Event—where Disney fans gather in full force and magic is quite literally in the air. In 2024, the Disney+ Pavilion stood out as one of the most buzzed-about activations on the expansive show floor, drawing crowds from every corner of the expo, including some very special visitors like Disney CEO Bob Iger and the cast of Percy Jackson and the Olympians. In collaboration with the Disney+ Experiential team, we brought the Pavilion to life by designing a suite of branded materials that guided, delighted, and immersed fans in the Disney+ universe. Think: printed and digital wayfinding signage, collectible specialty pins, vibrant backdrop walls, custom name tags, Mickey Ear Hats (yes, really), and more. This high-impact activation left a lasting impression, captivating fans, talent, and Disney leadership alike—ultimately elevating the D23 experience and deepening audience connection to the Disney+ brand.